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User Experience DesignAudible.com |
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About the assignment:Audible wished to test different appeals to potential users of their service. Each of these designs focused on an aspect of the Audible.com experience as a reason to try it out: Diverse Audience, Personal choice, Freedom. |
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| Redesign of sign up screen for Audible .com. | ||||||||||||||||||
1 - Diverse audienceThe key visual prominently shows a variety of listeners and hints at the content available to a diverse audience. The idea is "I too could find something here for me".
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2 - Personal ChoicePicturing the listener in front of the content and branding is an overt message to users: At Audible, you Come First, your choices are important. |
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3 -FreedomThe Audible audience members, pictured in a variety of listening occasions, reinforces the idea of Take-it-with-you freedom.
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| •—‹ DIGITAL SAUSAGE ›—• | ||||||||||||||||||
